India’s insurance sector, traditionally dominated by men, has in FY24 witnessed a 62 per cent rise in active female Point of Salespersons (POSPs), compared to the previous year, according to a report on Monday.
POSPs play a crucial role as intermediaries, simplifying insurance products for customers and guiding them in policy selection.
The report by Probus, an InsurTech platform, showed that women are emerging as key players, promoting diversity and enhancing customer engagement.
It noted that there has been an extraordinary rise of 120 per cent in the total number of women added in this role since FY22.
This growth is powered by the inherent flexibility of the POSP profession, allowing women to manage their work schedules while balancing family commitments, said the report.
The minimal entry barriers, coupled with increasing aspirations for financial independence and empowerment, have made the role an ideal choice for women seeking meaningful careers.
